After examining current trends in resumes, cover letters, and other career-marketing communications, we continue reporting highlights of the Findings of the 2014 Global Career Brainstorming Day from Career Thought Leaders. Today’s selection looks at what’s on the horizon for job-seekers looking to market themselves.
- Resumes are becoming more mobile; less paper. Documents must be designed for reading on mobile devices and tablets.
- Social media is affecting resume content. Taglines – from social-media sites – that sell a candidate’s value will become more popular on resumes themselves.
- Some experts predict that keywords will decrease in importance because social hiring will be dominant. Note that Zappos already does social hiring today. In the meantime, increasing numbers of career professionals are coaching clients on how to optimize their resumes for employers’ Applicant Tracking System (ATS) software, using keywords and other techniques. You can find these career experts on our sister site Find a Career Expert.
- The one-page job proposal will replace (or augment) the resume. This unique document is projected to grow in popularity as a way to garner attention and gain competitive distinction. Learn more here about how to create one.
- Resume content increasingly uses storytelling structures such as CAR (Challenge-Action-Result) that mirror responses to behavioral questions. Achievement statements are being thus enhanced to provide deeper, richer information. See our Accomplishments section.
- Multimedia tools such as YouTube will be better integrated with LinkedIn. Career experts anticipate better visibility for group platform/interactions, more attractive ways to include content from other websites, subpages to allow for a more modular approach, ways to do more graphically with the profile content, and better design elements/fonts.
- More recruiters expect people to reach out to them instead of just applying to a position. This is an important change in the hiring process and will require that job seekers be educated in how to identify and contact the “right” recruiters. See our section, Recruiter/Headhunter Resources, Directories, and Associations for Job-Seekers.
- Understanding of an organization’s culture is important in crafting marketing messages. Government employment will continue to be viewed as a stiffer and more traditional culture; .com companies as more casual and newer, more dynamic cultures. See our article, Uncovering an Employer’s Corporate Culture: A Critical Task.
Download the full report here.
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